Solution  ·  3 min read

Work quality software for marketing agencies

Fewer revision rounds, faster client approvals, and a real view of where account hours go. M-Tracker checks every deliverable against its brief before the client sees it.

Quoted hours versus all hours on one client accountAcme, one quarter, $30,000 receivedQuoted delivery 300Calls 110Revisions 160Email 12060Unquoted extras 150If you count only the 300 quoted hours$100 / hourIf you count all 900 hours$33 / hourThe busy account everyone talks about is the one losing money. The hours that hide are the account.

Agencies lose margin in the gaps: the brief that was clear in the account manager's head, the third revision round, the approval email that sat for a week, the hours nobody logged against the account. M-Tracker closes those gaps.

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1Solution

The week at most agencies

The client's request comes in by email. The account manager briefs the designer in Slack. The designer makes something good that misses two things the client said. Round two. Round three. The account manager sends it for approval. Silence. A chase. Approval. Meanwhile, the hours on this account are somewhere between the timesheet, the calendar, and nobody's memory.

2Solution

The plan

  1. Every client request becomes a task with the brief attached. What the client asked for, in their words, with the files and links. Writers and designers work from that, not from a Slack summary.
  2. When the work is marked done, M-Tracker checks it against the brief. The designer sees what is missing and fixes it before the account manager opens it. Fewer rounds inside the agency, fewer rounds with the client.
  3. The client approves through a link. Client reports are built from the project record, sent through the client portal, and each deliverable gets a recorded approval. No more "did you see my email?"
3Solution

What agency leads see

  • Each client project: tasks, deliverables, hours from the timer, tentative versus confirmed hours, and margin.
  • Which deliverables came back, and whether the cause was the brief or the work.
  • Capacity across the team: planned against available hours, with leave, so you can say yes or no to the next project with a number.
  • Time linked to goals, if you run internal goals alongside client work.
4Solution

What changes

Revision rounds drop, because the first version is checked against the client's actual words. Approvals speed up, because they happen in one place with one click. Margins become visible while the project is running, not at year end. And your team spends more time making things and less time re-making them.

5Solution

What M-Tracker is not

It is not a design tool, a CRM, or an invoicing system. It does not replace your creative software. It holds the brief, checks the work, records the hours, and gets the approval.

6Solution

Works with

Jira and ClickUp for tasks. Google Calendar for meetings. Google Docs, Drive, and Dropbox links for deliverables. Figma and Canva links can be attached as the finished work for context.

7Solution

Pricing

Per person, per month: Starter $4 (20 reviews), Pro $8 (100), Enterprise $32 (450). Yearly: $3.50, $7, $29. Most agencies of 5 to 30 people start on Pro.

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How M-Tracker helps

Where M-Tracker fits

M-Tracker gives every task a clear brief and every finished piece of work a first review, in plain words, before it reaches the manager. No screenshots, no scores.

Try M-Tracker free14-day trial. No credit card. No employee surveillance.

Quoted hours versus all hours on one client accountAcme, one quarter, $30,000 receivedQuoted delivery 300Calls 110Revisions 160Email 12060Unquoted extras 150If you count only the 300 quoted hours$100 / hourIf you count all 900 hours$33 / hourThe busy account everyone talks about is the one losing money. The hours that hide are the account.

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