Briefs and expectations  ·  3 min read

A useful brief answers five questions: what result, for whom, what it must include, what it must not do, and when. You can type those as five lines, or say them out loud in under a minute. Either way, two minutes of briefing saves hours of rework.

A task brief with its five parts labelledTask: Customer email about the new verification stepRESULTA short email from support@ to all currentcustomers.FORAll current customers. Many read on their phones.MUST INCLUDEWhat changes · what to do first time · start dateJune 3 · help article linkMUST NOTMention the pricing change · promise phone supportDUEDraft Thursday noon to Dana. Dana approves. SendFriday.1A thing you can point at, notan activity2Changes the shape of the work3Where most redos start4Stops the one addition thatgets it sent back5One named approver, not 'theteam'Two minutes to write. Nothing left for the other person to guess.
Five questions. Typed or spoken.
1Briefs and expectations

Why people skip briefs

They feel slow. Writing a perfect brief feels like more work than doing the task. So people send a title, "Q3 deck," and hope.

The fix is not a longer brief. It is a faster one.

2Briefs and expectations

The five questions

  1. What is the result? Not the topic. The thing that exists when it is done.
  2. Who is it for? The reader, and what they care about.
  3. What must it include? Two to four must-haves.
  4. What must it not do? Anything off-limits.
  5. When is it due? And when you want a first look.
3Briefs and expectations

Option 1: the five-line template

Copy this
Result:For:Must include:Must not:Due:

Example:

Copy this
Result: 10-slide deck for the Q3 board meetingFor: board members, who read it the night beforeMust include: revenue vs plan, the three risks, the hiring askMust not: share customer namesDue: draft Tuesday noon, final Thursday
4Briefs and expectations

Option 2: say it out loud

Talking is faster than typing for most people. Use the five questions as prompts and just talk:

"So this is the deck for the Q3 board meeting, about ten slides. It's for the board, they read it the night before, so it has to make sense without me presenting. It needs revenue against plan, our three biggest risks, and the ask for two new hires. Don't put customer names in it. Draft by Tuesday lunchtime, final Thursday."

That is 25 seconds. It covers all five.

5Briefs and expectations

Option 3: both

Say it out loud, then tidy it into the five lines. Most people find this the fastest way to a clear brief. The task brief builder gives you the five boxes to fill.

6Briefs and expectations

The one line people forget

"Who is it for" gets skipped most. It is also the line that changes the work most. A report for your manager and the same report for a client are different reports.

7Briefs and expectations

Brief by voice in M-Tracker

In M-Tracker, you can dictate a task's brief and it is turned into text on the task. When the work comes back, it gets a first review against that brief before it reaches you. No screenshots and no activity tracking.

How M-Tracker helps

Where M-Tracker fits

M-Tracker gives every task a clear brief and every finished piece of work a first review, in plain words, before it reaches the manager. No screenshots, no scores.

Try M-Tracker free14-day trial. No credit card. No employee surveillance.

How a task moves through M-Tracker: brief, work, review, improve, then the manager1BriefResult, audience,must include, due.Files and linksattached.2WorkThe person does itand attaches whatthey made.3ReviewM-Tracker comparesthe work with thebrief. One plainparagraph.4ImproveThey fix what ismissing while it isfresh.5ManagerSees work thatalready passed itsown test.No screenshots. No scores. The person sees the review first.
FAQ

Questions people ask

Is two minutes really enough?

For most everyday tasks, yes. Big projects need a project brief.

What if I do not know all five answers?

Say so in the brief: "Not sure about the length; suggest one." That is still clearer than silence.

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