How to link Jira epics to company goals
A practical way to connect Jira epics to company goals and OKRs: name the goal on each epic, check the split every sprint, and use M-Tracker goals for the work you import. Honest about what syncs.
Epics describe what you are building. Goals describe why. Link them, and you can see whether a sprint moves the company forward. Here is a simple way to do it in Jira, and how M-Tracker helps with the work you import.
Step 1: Write the goals down where engineers see them
Put the company or product goals for the quarter on one Confluence page or in the Jira project description. Give each a short code: G1, G2, G3.
Step 2: Name the goal on every epic
Add the goal to each epic. Two simple ways in Jira:
- A label:
goal-G1. - A custom field called Goal, if your admin can add one.
Epics with no goal get the label goal-none. That is allowed, but it should be visible.
Step 3: Check the split every sprint
Filter the sprint by goal label. How many issues, or story points, went to each goal? If most went to goal-none, talk about it at planning.
Sprint 42G1 New users reach value fast 18 pointsG2 Fewer support tickets 8 pointsgoal-none 21 points
Step 4: Review the goals, not just the epics
At the end of the quarter, check the key results, not just whether the epics shipped. An epic can ship and the goal can stay flat.
Where M-Tracker fits
M-Tracker imports Jira issues assigned to you, in Backlog or To Do, as tasks. Each imported task can be linked to an M-Tracker objective and key result, so its time counts toward that goal. M-Tracker does not read Jira epics, labels or custom fields, so the epic-level link stays in Jira.
The M-Tracker panel inside Jira also reviews finished work against the issue before it moves to Done.
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