Creative brief generator
Fill in a few boxes. Get a one-page brief that answers your designer's or writer's questions before they ask.
How to use it
- Pick Creative brief, Design brief or Project brief at the top.
- Start with the goal: what should this achieve? Use a number if you can.
- Fill in the audience, the one thing they should remember, the tone, and where it will run.
- Add what it must include and what it must not. One per line.
- Add dates and the approver. Copy the brief.
What every creative brief needs
- The goal. "Get 300 sign-ups for the June 12 webinar" beats "promote the webinar."
- The audience. Who, and what they care about. "New customers from the last 90 days."
- The one message. If they remember one thing, what is it?
- Must include and must not. The date, the button, the logo. No pricing, no unreleased features.
- Dates and the approver. When the draft is due, when the final is due, and who says yes.
Design brief or creative brief?
A creative brief is about the message. A design brief adds the practical details: sizes, formats, brand rules, and examples you like or dislike. Pick Design brief in the tool and those fields appear.
Why briefs save time
Most work that comes back missed something the requester knew but never wrote down. Ten minutes on the brief saves days of revisions. Our rework cost calculator shows what those rounds cost.
Where M-Tracker fits
In M-Tracker, every task starts with a brief like this, and the finished work is checked against it before it reaches the approver. Missing pieces get caught early, in plain words. No screenshots and no activity tracking.
Try M-Tracker free14-day trial. No credit card. No employee surveillance.
Questions people ask
Is it free?
Yes. No sign-up, and nothing is stored. The brief is built in your browser.
Can I use it for video or social posts?
Yes. Put the format under "where it will run."
Does it use AI?
No. It turns your answers into a clean brief. To check a brief you already wrote, use the task brief checker.
Work you can trust, without redoing it.
Your team gets feedback before work reaches you, or your client.
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