Put the brief and the draft side by side. Is it written for the audience named in the brief? Does it take the angle the brief asked for? Does the body deliver what the title promises? Is every claim backed up? Does it end with the action the brief wanted? If the brief named a search phrase, does the post actually answer that search?
Good post, wrong post
The draft is well written. Clean, friendly, correct. The editor reads it and sighs. The brief asked for a post for first-time managers about giving feedback. The draft is a general piece about communication, aimed at everyone, with no examples. It will be rewritten. Two days gone.
The writer did good work. They did not do the work that was asked. The check below catches that in five minutes.
The six checks
1. Audience
Who did the brief name? Read the first three paragraphs. Would that person feel the post is for them? A first-time manager wants "when your report sends you something that is not right." A general audience gets "communication is important."
2. Angle
The brief asked for a point of view. "Late feedback costs more than bad feedback." Does the draft make that argument, or does it make a safer, blander one? Drafts drift toward the general. Pull them back.
3. The promise in the title
Read the title. Then read the post and ask: did it deliver exactly that? "20 feedback examples" needs 20 examples, not 12 and some advice. "How to" needs steps someone can follow.
4. Claims
Every statistic, study, and "research shows" needs a source the editor can click. If it does not have one, cut it or find it. This matters double if any part was AI-assisted. How to check AI-written text.
5. The call to action
What did the brief want the reader to do at the end? Try a tool, read a related post, start a trial? Is that action there, and does it follow naturally from the post?
6. Search intent
If the brief named a search phrase, imagine someone typing it. What do they want? Does the post give them that in the first screen? A person searching "how to give feedback on work" wants the method fast, not a story about why feedback matters.
Then the basics
Meta title and description present and the right length. Headings make sense on their own. Links work. Images have alt text. Spelling of names and products.
Example
Brief: a post for small agency owners, angle "busy accounts can lose money," 900 words, must include a worked example with numbers, CTA to the rate calculator, target phrase "effective hourly rate."
The draft was 1,400 words, opened with three paragraphs on the history of agency pricing, had no worked example, and ended with "thanks for reading." Well written. Off brief in four of six checks.
The fix: cut the history, add the example from the brief, end with the calculator. Published the next day.
Where M-Tracker fits
Content teams in M-Tracker give every post a task with the brief attached: audience, angle, length, required examples, CTA, target phrase. When the writer marks it done, M-Tracker checks the draft against that brief and shows them what is missing before the editor opens it. Editors get drafts that are on brief, and spend their time on making them better rather than on making them right.
Make it fast
Paste the brief and the draft into the blog post checker. It shows which parts of the brief the draft does not deliver yet. Then do the basics check.
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