by M-Tracker | Oct 22, 2026 | Before you send it
Before you send it · 2 min readThe best check for an SOP is a person following it for the first time while you watch. Before that, check that each step is one action, the purpose and trigger are clear, the tools and access are listed, there are done checks...
by M-Tracker | Oct 22, 2026 | Before you send it
Before you send it · 2 min readA press release is public and permanent once it is sent. Check that the news is in the first sentence, every fact and number is right, every quote is approved by the person quoted, the date and embargo are correct, the...
by M-Tracker | Oct 22, 2026 | Before you send it
Before you send it · 2 min readBefore you send notes, check five things: decisions are written as decisions, every action has one owner and a date, names and numbers are right, nothing private or sensitive slipped in, and the notes are short enough to read...
by M-Tracker | Oct 22, 2026 | Before you send it
Before you send it · 2 min readCheck that a stranger can tell in five seconds what the page offers and what to do. Then check that every claim has proof, the call to action is clear and repeated, the page matches the ads and emails pointing to it, it reads...
by M-Tracker | Oct 22, 2026 | Before you send it
Before you send it · 2 min readBefore you post, check that the title is one people search for, the role says what the person will achieve, must-haves are truly required, the pay range is stated, the wording is inclusive and plain, location and work style...
by M-Tracker | Oct 22, 2026 | Before you send it
Before you send it · 3 min readCheck the ad against the campaign brief, then six things: every claim can be backed up, the offer details are exact, the landing page says the same thing, it fits the character limits, it follows the platform's ad rules, and...
