by M-Tracker | Oct 21, 2026 | Before you send it
Before you send it · 3 min readLeadership will read the first three lines and skim the rest. Check that those lines say whether anything is at risk and whether you need something. Then check that every risk has a date, every number has a source, and...
by M-Tracker | Oct 21, 2026 | Before you send it
Before you send it · 4 min readCheck the post against the campaign brief, then check five things: the claim is one you are allowed to make, the link works and goes where it says, the image matches the words, the date and time are right for the audience,...
by M-Tracker | Oct 21, 2026 | Before you send it
Before you send it · 3 min readCheck that slide one says what you want the room to decide. Check that each slide makes one point, every number has a source, the last slide is the ask, and you can present it in the time you have with five minutes to spare....
by M-Tracker | Oct 21, 2026 | Before you send it
Before you send it · 3 min readA proposal is ready when a stranger could read it and say exactly what the client gets, what they do not get, when, for how much, and what happens next. Check those seven things. Then check every number and name. Then check...
by M-Tracker | Oct 21, 2026 | Before you send it
Before you send it · 3 min readEvery customer announcement must answer three questions in the first few lines. What is changing? When? What do I need to do? Then check the facts, the links, the promises, and the sender. One missed answer means a thousand...
by M-Tracker | Oct 21, 2026 | Before you send it
Before you send it · 4 min readCheck that the report shows what the client got this period, in plain words, with links. Check that anything they need to approve or decide is at the top. Check that every deliverable in the scope is accounted for, that...
