Before any deliverable goes to a client, check five things: it meets the brief, it follows the brand rules, every fact and link is right, the format is correct, and someone with fresh eyes has read it. The person who made it does the first check. A second person checks client-facing work.
Why internal checks get skipped
Deadlines. The work is "basically done," the client is waiting, and the account manager forwards it. Then the client finds the old logo, a typo in the headline, or a missing page. One more round, and a little less trust.
The five checks
1. The brief. Every must-have is there. It is for the right reader. It does what the client asked.
2. Brand rules. Colors, fonts, logo version, tone, legal lines. Check against the client's brand guide, not memory.
3. Facts and links. Prices, dates, names, phone numbers, URLs. Click every link.
4. Format. Sizes, file types, file names, page count. "Final_v3_REAL.pdf" is not a file name.
5. Fresh eyes. Someone who did not make it reads it once, as the client would.
Who checks what
| Work | First check | Second check |
|---|---|---|
| Internal draft | Maker | None |
| Client review draft | Maker | Account lead (5 min) |
| Final deliverable | Maker | Account lead + fresh eyes |
| Anything going public | Maker | Account lead + client approval |
Keep it fast
- Use a checklist, not memory. The free pre-send checklist helps.
- Check against the brief first. Stop if it fails. Do not polish work that needs a rethink.
- Use a first review that compares the work with the brief, like the free Work Check tool.
Track what the client still catches
For a month, note every issue the client finds that the internal check missed. Add each type to the checklist.
A first review on every deliverable
M-Tracker gives every deliverable a first review against its brief and the client's brand guide in your standards library, before it goes to the client. Clients then approve or request changes from a link. No screenshots and no activity tracking.
Where M-Tracker fits
M-Tracker gives every task a clear brief and every finished piece of work a first review, in plain words, before it reaches the manager. No screenshots, no scores.
Try M-Tracker free14-day trial. No credit card. No employee surveillance.
Questions people ask
Does this slow us down?
It adds 10 to 15 minutes and removes most extra rounds, which take days.
What if the client wants it now?
Send it with "draft, not yet checked" in the subject. Never let an unchecked draft pass as final.
Work you can trust, without redoing it.
Your team gets feedback before work reaches you, or your client.
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