by M-Tracker | Oct 22, 2026 | Rework and work quality
Rework and work quality · 3 min readBefore you approve, check five things: it answers the brief, it fits the reader, the facts are right, nothing risky slipped in, and it is in the right format. If all five pass, approve it, even if you would have done it...
by M-Tracker | Oct 22, 2026 | Checking AI work
Checking AI work · 3 min readAI tools can state wrong facts with full confidence. Before AI-made work goes out, mark every number, date, name, quote, statistic and source. Check each one against something you trust. Delete anything you cannot check. It...
by M-Tracker | Oct 22, 2026 | Client work
Client work · 2 min readBefore any deliverable goes to a client, check five things: it meets the brief, it follows the brand rules, every fact and link is right, the format is correct, and someone with fresh eyes has read it. The person who made it does...
by M-Tracker | Oct 22, 2026 | Before you send it
Before you send it · 3 min readCheck the ad against the campaign brief, then six things: every claim can be backed up, the offer details are exact, the landing page says the same thing, it fits the character limits, it follows the platform's ad rules, and...
by M-Tracker | Oct 22, 2026 | Trust without surveillance
Trust without surveillance · 2 min readIn hybrid teams, people in the office get credit for being seen, and people at home get doubted. Fix it by making the work visible, the same way for everyone. Give every task a brief. Link finished work. Share written...
