Check the ad against the campaign brief, then six things: every claim can be backed up, the offer details are exact, the landing page says the same thing, it fits the character limits, it follows the platform's ad rules, and it makes sense on its own. Two minutes before you spend the budget.
Why ads need their own check
An ad is 30 to 90 words that you pay to show thousands of times. A wrong price or a claim you cannot prove gets seen, screenshotted and sometimes rejected by the platform. Fixing it means pausing the campaign and losing the learning.
First: the brief
What is the one message? Who is it for? What should they do? Read the brief, then the ad. Clever copy that misses the message is still a miss.
The six checks
1. Claims. "Best," "fastest," "#1," "guaranteed." Can you show proof today? If not, cut it or make it specific and true: "Set up in 10 minutes."
2. Offer details. Price, discount, end date, who qualifies. One wrong number here creates angry customers and refund requests.
3. The landing page matches. Click through. Does the page repeat the headline and the offer? If the ad says "20% off" and the page does not, people leave.
4. Character limits. Check each headline and description in the ad tool's preview. Cut-off text can change meaning.
5. Platform rules. Each ad platform has rules on claims, personal attributes, health, money and more. Check the rules for yours before launch, especially for finance, health or jobs ads.
6. Out of context. Read it as a stranger scrolling. Does it make sense? Could it be read the wrong way?
A two-minute checklist
[ ] Matches the brief's message and audience[ ] Every claim has proof[ ] Price, discount, dates, terms exact[ ] Landing page repeats the offer[ ] Fits limits in the preview[ ] Follows the platform's ad rules[ ] Makes sense on its own
Check it against the brief
Paste the brief and the ad copy into the free Work Check tool. It tells you what matches and what is missing in plain words.
A first review for every ad
In M-Tracker, ad copy can be a task with the campaign brief. When it is attached, it gets a first review against the brief and your brand standards before anyone approves it. No screenshots and no activity tracking.
Where M-Tracker fits
M-Tracker gives every task a clear brief and every finished piece of work a first review, in plain words, before it reaches the manager. No screenshots, no scores.
Try M-Tracker free14-day trial. No credit card. No employee surveillance.
Questions people ask
Who should check ads?
Someone who did not write them, plus the person who owns the offer.
Do I check every variation?
Yes. Each one runs on its own.
Work you can trust, without redoing it.
Your team gets feedback before work reaches you, or your client.
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