Feedback and reviews  ·  3 min read

Three techniques do most of the work. What-why-do: say what happened, why it matters, what to do next. Ask-first: ask the person how they think it went before you say anything. Compare-with-the-brief: put the finished work next to what was asked and point at the gaps. The compliment sandwich and the annual review are not on the list for good reasons.

Feedback people can act on has three parts: what, why, doWHATPoint at it.“The price change is inparagraph four.”WHYOne reason.“The client reads the firsttwo lines.”DOThe change.“Move it to the firstsentence.”Delete: “Not quite there.” “Tone feels off.” “You always rush these.” “Take another pass.”
Technique one, in one picture.
1Feedback and reviews

Technique 1: what, why, do

"The quote has two prices from last year. The client would have been billed wrong. Pull every price from the sheet before sending." Three sentences, no character judgments, a clear next step. It takes ten seconds and the person can repeat it back.

2Feedback and reviews

Technique 2: ask first

"How do you think the proposal landed?" Most people know. They name the problem themselves, which means they already own it, and your job becomes confirming and adding the next step. It also tells you when their picture and yours differ, which is the real problem.

3Feedback and reviews

Technique 3: compare with the brief

Open the work next to the brief. "The brief asked for three options. This has one." The feedback stops being your opinion and becomes a comparison anyone could make. It is also the only technique that works at scale, because it does not depend on the manager's mood.

4Feedback and reviews

Why the sandwich and the annual review are missing

The sandwich buries the point between two compliments, and people learn to brace at the first one. The annual review delivers feedback months after the work, when nothing can be fixed and the specifics are gone. Both feel kinder. Neither changes the next piece of work.

How M-Tracker helps

Where M-Tracker fits

Technique three is what M-Tracker does for every task. Each task has a brief. When the work is sent, M-Tracker compares it with the brief and writes a plain paragraph: what works, what is missing, what to change. The person sees it first, which is technique two happening on its own. The manager adds technique one on top in a few sentences.

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How a task moves through M-Tracker: brief, work, review, improve, then the manager1BriefResult, audience,must include, due.Files and linksattached.2WorkThe person does itand attaches whatthey made.3ReviewM-Tracker comparesthe work with thebrief. One plainparagraph.4ImproveThey fix what ismissing while it isfresh.5ManagerSees work thatalready passed itsown test.No screenshots. No scores. The person sees the review first.
FAQ

Questions people ask

Which technique should a new manager start with?

Compare with the brief. It is the fairest and the easiest to be consistent with.

Does ask-first work with defensive people?

Better than telling does. People defend against your view, not their own.

How often should feedback happen?

Every finished piece, briefly. That is more often than most teams manage and less time than they spend on rework.

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