Check that a stranger can tell in five seconds what the page offers and what to do. Then check that every claim has proof, the call to action is clear and repeated, the page matches the ads and emails pointing to it, it reads easily, it works on a phone, and every link and form works.
1. The five-second test
Show the top of the page to someone who has not seen it. Hide it after five seconds. Ask: What is this? Who is it for? What should you do? If they cannot answer all three, rewrite the headline and the line under it.
2. One message
A landing page has one job. If it tries to sell three things, cut two. Everything on the page should support the one action.
3. Proof for every claim
"Saves hours every week." How many? For whom? Add a number, a quote, or a short example. Remove claims you cannot support.
4. The call to action
- Is the button text specific? "Start my free trial" beats "Submit."
- Is it visible without scrolling on a phone?
- Is it repeated after the main sections?
5. It matches what sent people there
Read the ad or email that links to the page. Same offer? Same words? Same price? People who feel tricked leave.
6. Readability
Most landing pages work best at grade 6 to 8. Paste the copy into the free readability checker. Split sentences over 20 words.
7. Mobile
Read the whole page on a phone. Long paragraphs, tiny text and buttons too close together all hurt.
8. Links and forms
Click every link. Fill in the form with test data. Check the thank-you page and any follow-up email.
A launch checklist
[ ] Passes the five-second test[ ] One message, one action[ ] Every claim has proof[ ] Button text is specific and visible on mobile[ ] Matches the ads and emails[ ] Grade 8 or below[ ] Works on a phone[ ] Links, form and thank-you page tested
A first review against the brief
In M-Tracker, the page brief sits on the task. When the copy is attached, it gets a first review against the brief and your brand standards, so missing pieces are fixed before launch. No screenshots and no activity tracking.
Where M-Tracker fits
M-Tracker gives every task a clear brief and every finished piece of work a first review, in plain words, before it reaches the manager. No screenshots, no scores.
Try M-Tracker free14-day trial. No credit card. No employee surveillance.
Questions people ask
How long should landing page copy be?
As long as needed to answer the visitor's questions. Simple offers need little. Big decisions need more proof.
Should I test two versions?
If you have enough traffic, yes. Change one thing at a time.
Work you can trust, without redoing it.
Your team gets feedback before work reaches you, or your client.
Copyright © 2020 – 2026 M-Tracker. All Rights Reserved. Privacy Policy