Before you post, check that the title is one people search for, the role says what the person will achieve, must-haves are truly required, the pay range is stated, the wording is inclusive and plain, location and work style are clear, and the hiring steps are listed.
1. The title
Use the title people search for. "Marketing Coordinator," not "Brand Storyteller Ninja." Creative titles get fewer applicants.
2. Outcomes, not chores
"Run the newsletter" is a chore. "Grow the newsletter from 4,000 to 10,000 readers in a year" is an outcome. Outcomes attract people who can deliver them.
3. True must-haves only
For each requirement, ask: would we reject a great candidate without this? If not, move it to "nice to have." Long must-have lists put off good people who meet most of them.
4. Pay range
Several US states and cities require a pay range in job posts, including California, Colorado, New York and Washington. Even where it is not required, posts with pay usually get more applicants. Check the rules where the role is based.
5. Inclusive, plain words
Remove words like "rockstar," "ninja" and "young, energetic team." Avoid years-of-experience ranges unless needed. Read it out loud: does it sound like a person wrote it?
6. Location and work style
Office, hybrid or remote? Which time zones? How often in the office? Be exact.
7. The hiring steps
"Short call, a 1-hour task, final interview. Decision within 2 weeks." Candidates appreciate knowing.
A checklist
[ ] Title people search for[ ] 5–7 outcomes, not chores[ ] Must-haves are truly required[ ] Pay range stated (and required by law where the role is based?)[ ] Plain, inclusive words[ ] Location, hybrid or remote, time zones[ ] Hiring steps and timeline[ ] Proofread, links work
Write or rewrite it
The free job description generator writes a clear description from what the person will do, and lists what to check before posting.
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Where M-Tracker fits
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Questions people ask
How long should a job description be?
300 to 700 words is common.
Should I include benefits?
Yes, briefly. Health, leave and flexibility matter to candidates.
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